5 Easy Ways to Build
Client Loyalty for Your Veterinary Practice

The PS Broker team not only has extensive experience evaluating and marketing veterinary practices—we also take the time to coach and educate veterinarians about all aspects of practice ownership. 

As a veterinary practice owner, your knowledge, professionalism, and empathetic approach will earn your clients’ trust. But you may be wondering how to build upon this foundation and grow your practice over time. We’ve compiled a list of simple ways to nourish relationships with your current veterinary clients while also attracting new pet owners to your practice. 

1. Develop a Loyalty Program 

Jeffrey Gitomer, an American business and sales trainer, once said “You don’t earn loyalty in a day. You earn loyalty day-by-day.” We couldn’t agree more. To garner loyalty over time, some practices offer discounts on check-ups, x-rays, or dental clean-ups. Others may provide free food, flea and tick medicine, or even educational sessions and pet health and wellness. In short, there are many opportunities to go the extra mile.

2. A Little Personalization Goes a Long Way

Many people view their pet as part of their family, and appreciate it when the veterinary staff remembers their pet’s name. Some practices go a step further and send out birthday cards, via email or mail, with special service or product discounts. Also, every pet owner enjoys taking pictures of animals. Designating a wall in the lobby of your practice where clients can add their pet’s picture sets the right tone for new and recurring clients.

3. Communication and Education Is Key

In this hectic world, timely communication is key. Successful veterinary practices communicate clearly with owners, taking the time to explain any health issues and answer questions regarding treatment. Consider providing written collateral that explains common diagnoses and treatment options, branded with your logo and contact information. Having the details written down, especially if the client is dealing with a difficult diagnosis, is always appreciated.

4. Consider Community Cross-Promotion 

Teaming up with reputable local groomers, dog walkers, and pet product suppliers is a great way to promote related products and services at the local level–a new dog shampoo, healthy cat treats, the options are endless. You could also consider having a booth at a community event or fair, where you can discuss your services with local attendees.

5. Offer Excellent, Empathetic Service

Ultimately, excellent service will help your practice stand out. Veterinary professionals, just like other medical professionals, can be prone to burnout. Investing in additional training and educational responsibilities for your staff will pay off. At the end of the day, clients who are listened to feel validated—when it comes to building loyalty, this is paramount. 

Are you thinking about buying your own practice, but aren’t sure where to start? PS Broker can help. With over 20 years of service, PS Broker will listen to your goals and connect you with the perfect practice. Are you ready for a streamlined process and enjoyable transition into veterinary practice ownership? Contact our professionals today.